FUD

Updated: 03/12/2022 by Computer Hope

Short for Fear, Uncertainty, and Doubt, FUD is advertising or information that causes fear, uncertainty, or doubt by the person viewing the advertising.

For example, a person or company may assert that if a product or service is free, it's not as good as something that isn't. Another example is an advertisement saying your computer is infected with a virus without actually performing a scan.

Advertising, Business terms, Computer acronyms, TLA